A to Z List of Digital Marketing Acronyms & Abbreviations

While browsing something related to the eCommerce and digital marketing, you’ve been lost because of the Ph. D. level contents and all the acronyms that are heavily plastered all over the web page.

E-commerce Acronyms at first glance appear to be a real head-scratcher, but once you break them down, it becomes a lot easier to understand.

So I’ve compiled a complete A to Z list of digital marketing acronyms & Abbreviationsms and their respective meaning (Full Form), to help people with their digital campaigns.

Here is this list of Digital Marketing Acronyms & Abbreviations you should be knowing as a digital marketer.

List of Digital Marketing Acronyms Abbreviations 250+ ecommerce acronyms

A to Z List of Digital Marketing Acronyms & Abbreviations


AIDA Attention, Interest, Desire, Action
AJAX Asynchronous Javascript and XML
A.K.A. Also Known As
AMA Ask Me Anything
AMP Accelerated Mobile Pages
AOV Average Order Value
API Application Program Interface
AR Augmented Reality
ASL Age/Sex/Location
ASP Application Service Provider
ATD Agency Trading Desk
ATF Above The Fold


B2B Business to Business
B2C Business to Consumer
BANT Budget, Authority, Needs, and Timeline
BL Backlink
BOFU Bottom of the Funnel
BR Bounce Rate
BTF Below The Fold
BTW By The Way


CAC Customer Acquisition Cost
CAN-SPAM Controlling the Assault of Non-Solicited Pornography And Marketing
CASL Canadian Anti-Spam Legislation
CEO Chief Executive Officer
CF Citation Flow
CFO Chief Financial Officer
CGI Common Gateway Interface
CIO Chief Information Officer
CLV Customer Lifetime Value
CMGR Community Manager
CMO Chief Marketing Officer
CMS Content Management System
COO Chief Operating Officer
COS Content Optimization System
CPA Cost Per Acquisition/Action
CPC Cost Per Click
CPL Cost Per Lead
CPM Cost Per Milli/Thousand
CPO Cost Per Order
CPV Cost Per View
CR Conversion Rate
CRM Customer Relationship Management
CRO Conversion Rate Optimisation
CS Classified Submissions
CSE Custom Search Engine
CSO Chief Security Officer
CSS Cascading Style Sheets
CTA Call to Action
CTR Click-through Rate
CVA Conversion Amount
CVR Conversion Ratio
CX Customer Experience


DA Domain Authority
DB Database
DDoS Distributed Denial of Service
DKI Dynamic Keyword Insertion
DLP Directory Listings Page
DLR Deep Link Ratio
DM Direct Mail (or ‘Direct Message’, in Twitter circles)
DMA Designated Market Area
DMCA Digital Millennium Copyright Act
DMM Digital Media Marketing
DMP Data Management Platform
DNS Domain Name System
DR Direct Response/Domain Rating (in Ahrefs)
DS Directory Submissions
DSP Demand-side Platform


EAI Enterprise Application Integration
E-commerce Electronic Commerce
ECPC Enhanced Cost per Click
ECPM Effective CPM
EMD Exact Match Domain
EOD End of Day
EOW End of Week
EPC Earnings Per Click
EPM Earnings Per Milli/Thousand (Impressions)
ESP Email Service Provider
EU European Union


FAQ Frequently Asked Questions
FB Facebook
FBML Facebook Markup Language
FBO Facebook Official
FCP Frequently Cached Pages
FFA Free for All
FTP File Transfer Protocol


GA Google Analytics
GAKP Google AdWords Keyword Planner
GAP Google Advertising Professional
GAW Google AdWords
GCLID Google Click Identifier
GDN Google Display Network
GDPR General Data Protection Regulation
GIF Graphics Interchange Format
GIS Google Image Search
GMB Google My Business
GP Guest Post/Guest Posting
GSC Google Search Console
GTM Google Tag Manager
GUI Graphical User Interface
GWG Google Webmasters Guidelines
GWT Google Webmasters Tool (Also, refer to GSC)
G+ Google Plus


HARO Help A Reporter Out
HIPPO Highest Paid Person’s Opinion
HTML HyperText Markup Language
HTTP Hyper Text Transfer Protocol
HTTPS Hyper Text Transfer Protocol Secure


IAB Interactive Advertising Bureau
IBL Inbound Link
ICP Ideal Customer Profile
IG Instagram
IM Instant Messaging
IMAP Internet Message Access Protocol
IMS Inventory Management Software
IoT Internet of Things
IP Intellectual Property (or ‘Internet Protocol’)
IPTV Internet Protocol Television
ISP Internet Service Provider


JPEG(JPG) Joint Photographic Experts Group
JS JavaScript
JSON JavaScript Object Notation
JSP Java Server Pages
JV Joint Venture


KPI Key Performance Indicator
KR Keyword Research
KW Keyword


LBL Local Business Listing
LI LinkedIn
LLC Limited Liability Company
LLP Limited Liability Partnership
LP Limited Partnership/Landing Page/Loss Prevention (Refer accordingly).
LPO Landing Page Optimization
LSI Latent Semantic Indexing
LTV Lifetime Value


MLM Multi-level Marketing
MMS Multimedia Messaging Service
MOFU Middle of the Funnel
MoM Month on Month
MQL Marketing Qualified Lead
MRR Monthly Recurring Revenue(Monetization)/Master Resale Rights (Ebook selling)
MT Modified Tweet
MTD Month to Date
MVT Multivariate Testing


NAP Name, Address, Phone Number
NM Niche Marketing
NPS Net Promoter Score
NSFW Not Safe For Work


OBL Outbound Link (a.k.a. External Link)
OEM Original Equipment Manufacturer
OOO Out of the Office
ORM Online Reputation Management
OS Operating System (sometimes this is used for ‘open source’)
OSE Open Site Explorer
Macintosh Operating System X (Apple Computer, Inc.)/Operating System Extension (software)
OTP One Time Password (Mobile/Email Verification)
OWBL One Way Back Link


PA Page Authority
PBN Private Blog Network
PCT Post Click Tracking
PDF Portable Document Format
PESO Paid, Earned, Shared, Owned
PFI Pay for Inclusion
PFL Pay for Listing
PFP Pay for Performance
PHP PHP Hypertext Preprocessor
PLR Private Label Rights
PM Personal Message/Private Message (Internet Communication) or Project Manager (HR)
PMP Private Marketplace
PNG Portable Network Graphics
POP Post Office Protocol
POS Point of Sale
PPC Pay Per Click
PPL Pay Per Lead
PPP Pay Per Post
PPV Pay Per View/Visitor
PR PageRank(SEO)/Public Relations (Marketing)
PTO Paid Time Off
PV Pageview


QA Quality Assurance
Q&A/QnA Question&Answers
QoQ Quarter-over-Quarter
QTD Quarter to Date
QR Code Quick Response Code
QS Quality Score


REAN Reach, Engage, Activate, Nurture
RFI Request for Information
RFP Request for Proposal
ROAS Return on Ad Spend
ROI Return on Investment
RON Run of Network
ROR Ruby on Rails
RoR Rate of Return
ROS Run of Site
RPM Revenue Per Milli/Thousand (Impressions)
RR Resale Rights (Mostly used in Ebook Selling)
RSS Really Simple Syndication/Rich Site Summary
RT Retweet
RTB Real-time Bidding
RTD Real-time Data
RTF Rich Text Format


S2S Server to Server
SaaS Software as a Service
SB/SBM Social Bookmarking
SE Search Engine
SEM Search Engine Marketing
SEO Search Engine Optimisation
SEOs Search Engine Optimizers
SEP Search Engine Positioning
SER Search Engine Ranking
SERP Search Engine Results Page
SLA Service Level Agreement
SM Social Media
SME Small/Medium Enterprise. (a.k.a. Small and Medium Sized Businesses)
SMM Social Media Marketing
SMO Social Media Optimisation
SMP Social Media Platform
SMS Short Message Service
SMTP Simple Mail Transfer Protocol
SNS Social Networking Service
SOV Share of Voice
SOW Statement of Work
SQL Structured Query Language (IT)/Sales Qualified Lead (Sales & Marketing)
SRM Search Reputation Management
SSL Secure Sockets Layer
SSP Supply-Side Platform
SWOT Strengths, Weaknesses, Opportunities, Threats


TF Trust Flow
TLA Text Link Ads
TLD Top Level Domain
TLP Top Level Page
TLS Transport Layer Security
TL;DR Too Long Didn’t Read
TOFU Top of the Funnel
TOS Terms of Service


UCD User-centric Design
UI User Interface
UGC User-generated Content
URI Uniform Resource Identifier
URL Uniform Resource Locator
USP Unique selling proposition
UTM Urchin Tracking Module (Google Analytics)
UV Unique Visitor
UX User Experience


VA Virtual Assistant
VIPS Visual-block Page Segmentation
VM Viral Marketing
VOD Video on Demand
VP Video Promotions/Vice President (HR)


WOMM Word of Mouth Marketing
WP WordPress
WP-CLI WordPress Command Line Interface
WPML Web Page Markup Language (computing)/WordPress Multilingual (Plugin)
WYSIWYG What You See Is What You Get
WWW World Wide Web


XHTML Extensible HyperText Markup Language
XML Extensible Markup Language


YOY Year on Year
YT YouTube
YTD Year to Date


ZMOT Zero Moment of Truth

What are other digital marketing acronyms worth knowing/used often?

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