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A to Z List of Digital Marketing Acronyms and Abbreviations

While browsing something related to e-commerce and digital marketing, you’ve been lost because of the Ph. D. level contents and all the acronyms that are heavily plastered all over the web page.

E-commerce Acronyms at first glance appear to be a real head-scratcher, but once you break them down, it becomes a lot easier to understand.

So I’ve compiled a complete A to Z list of digital marketing acronyms & Abbreviationsms and their respective meaning (Full Form), to help people with their digital campaigns.

Here is this list of Digital Marketing Acronyms & Abbreviations you should be knowing as a digital marketer.

List of Digital Marketing Acronyms Abbreviations 250+ ecommerce acronyms

A to Z List of Digital Marketing Acronyms and Abbreviations

A

AIDA

Attention, Interest, Desire, Action

AJAX

Asynchronous Javascript and XML

A.K.A.

Also Known As

AMA

Ask Me Anything

AMP

Accelerated Mobile Pages

AOV

Average Order Value

API

Application Program Interface

AR

Augmented Reality

ASL

Age/Sex/Location

ASP

Application Service Provider

ATD

Agency Trading Desk

ATF

Above The Fold

B

B2B

Business to Business

B2C

Business to Consumer

BANT

Budget, Authority, Needs, and Timeline

BL

Backlink

BOFU

Bottom of the Funnel

BR

Bounce Rate

BTF

Below The Fold

BTW

By The Way

C

CAC

Customer Acquisition Cost

CAN-SPAM

Controlling the Assault of Non-Solicited Pornography And Marketing

CASL

Canadian Anti-Spam Legislation

CEO

Chief Executive Officer

CF

Citation Flow

CFO

Chief Financial Officer

CGI

Common Gateway Interface

CIO

Chief Information Officer

CLV

Customer Lifetime Value

CMGR

Community Manager

CMO

Chief Marketing Officer

CMS

Content Management System

COO

Chief Operating Officer

COS

Content Optimization System

CPA

Cost Per Acquisition/Action

CPC

Cost Per Click

CPL

Cost Per Lead

CPM

Cost Per Milli/Thousand

CPO

Cost Per Order

CPV

Cost Per View

CR

Conversion Rate

CRM

Customer Relationship Management

CRO

Conversion Rate Optimisation

CS

Classified Submissions

CSE

Custom Search Engine

CSO

Chief Security Officer

CSS

Cascading Style Sheets

CTA

Call to Action

CTR

Click-through Rate

CVA

Conversion Amount

CVR

Conversion Ratio

CX

Customer Experience

D

DA

Domain Authority

DB

Database

DDoS

Distributed Denial of Service

DKI

Dynamic Keyword Insertion

DLP

Directory Listings Page

DLR

Deep Link Ratio

DM

Direct Mail (or ‘Direct Message’, in Twitter circles)

DMA

Designated Market Area

DMCA

Digital Millennium Copyright Act

DMM

Digital Media Marketing

DMP

Data Management Platform

DNS

Domain Name System

DR

Direct Response/Domain Rating (in Ahrefs)

DS

Directory Submissions

DSP

Demand-side Platform

E

EAI

Enterprise Application Integration

E-commerce

Electronic Commerce

ECPC

Enhanced Cost per Click

ECPM

Effective CPM

EMD

Exact Match Domain

EOD

End of Day

EOW

End of Week

EPC

Earnings Per Click

EPM

Earnings Per Milli/Thousand (Impressions)

ESP

Email Service Provider

EU

European Union

F

FAQ

Frequently Asked Questions

FB

Facebook

FBML

Facebook Markup Language

FBO

Facebook Official

FCP

Frequently Cached Pages

FFA

Free for All

FTP

File Transfer Protocol

G

GA

Google Analytics

GAKP

Google AdWords Keyword Planner

GAP

Google Advertising Professional

GAW

Google AdWords

GCLID

Google Click Identifier

GDN

Google Display Network

GDPR

General Data Protection Regulation

GIF

Graphics Interchange Format

GIS

Google Image Search

GMB

Google My Business

GP

Guest Post/Guest Posting

GSC

Google Search Console

GTM

Google Tag Manager

GUI

Graphical User Interface

GWG

Google Webmasters Guidelines

GWT

Google Webmasters Tool (Also, refer to GSC)

G+

Google Plus

H

HARO

Help A Reporter Out

HIPPO

Highest Paid Person’s Opinion

HTML

HyperText Markup Language

HTTP

Hyper Text Transfer Protocol

HTTPS

Hyper Text Transfer Protocol Secure

I

IAB

Interactive Advertising Bureau

IBL

Inbound Link

ICP

Ideal Customer Profile

IG

Instagram

IM

Instant Messaging

IMAP

Internet Message Access Protocol

IMS

Inventory Management Software

IoT

Internet of Things

IP

Intellectual Property (or ‘Internet Protocol’)

IPTV

Internet Protocol Television

ISP

Internet Service Provider

J

JPEG(JPG)

Joint Photographic Experts Group

JS

JavaScript

JSON

JavaScript Object Notation

JSP

Java Server Pages

JV

Joint Venture

K

KPI

Key Performance Indicator

KR

Keyword Research

KW

Keyword

L

LBL

Local Business Listing

LI

LinkedIn

LLC

Limited Liability Company

LLP

Limited Liability Partnership

LP

Limited Partnership/Landing Page/Loss Prevention (Refer accordingly).

LPO

Landing Page Optimization

LSI

Latent Semantic Indexing

LTV

Lifetime Value

M

MLM

Multi-level Marketing

MMS

Multimedia Messaging Service

MOFU

Middle of the Funnel

MoM

Month on Month

MQL

Marketing Qualified Lead

MRR

Monthly Recurring Revenue(Monetization)/Master Resale Rights (Ebook selling)

MT

Modified Tweet

MTD

Month to Date

MVT

Multivariate Testing

N

NAP

Name, Address, Phone Number

NM

Niche Marketing

NPS

Net Promoter Score

NSFW

Not Safe For Work

O

OBL

Outbound Link (a.k.a. External Link)

OEM

Original Equipment Manufacturer

OOO

Out of the Office

ORM

Online Reputation Management

OS

Operating System (sometimes this is used for ‘open source’)

OSE

Open Site Explorer

OSX

Macintosh Operating System X (Apple Computer, Inc.)/Operating System Extension (software)

OTP

One Time Password (Mobile/Email Verification)

OWBL

One Way Back Link

P

PA

Page Authority

PBN

Private Blog Network

PCT

Post Click Tracking

PDF

Portable Document Format

PESO

Paid, Earned, Shared, Owned

PFI

Pay for Inclusion

PFL

Pay for Listing

PFP

Pay for Performance

PHP

PHP Hypertext Preprocessor

PLR

Private Label Rights

PM

Personal Message/Private Message (Internet Communication) or Project Manager (HR)

PMP

Private Marketplace

PNG

Portable Network Graphics

POP

Post Office Protocol

POS

Point of Sale

PPC

Pay Per Click

PPL

Pay Per Lead

PPP

Pay Per Post

PPV

Pay Per View/Visitor

PR

PageRank(SEO)/Public Relations (Marketing)

PTO

Paid Time Off

PV

Pageview

Q

QA

Quality Assurance

Q&A/QnA

Question&Answers

QoQ

Quarter-over-Quarter

QTD

Quarter to Date

QR Code

Quick Response Code

QS

Quality Score

R

REAN

Reach, Engage, Activate, Nurture

RFI

Request for Information

RFP

Request for Proposal

ROAS

Return on Ad Spend

ROI

Return on Investment

RON

Run of Network

ROR

Ruby on Rails

RoR

Rate of Return

ROS

Run of Site

RPM

Revenue Per Milli/Thousand (Impressions)

RR

Resale Rights (Mostly used in Ebook Selling)

RSS

Really Simple Syndication/Rich Site Summary

RT

Retweet

RTB

Real-time Bidding

RTD

Real-time Data

RTF

Rich Text Format

S

S2S

Server to Server

SaaS

Software as a Service

SB/SBM

Social Bookmarking

SE

Search Engine

SEM

Search Engine Marketing

SEO

Search Engine Optimisation

SEOs

Search Engine Optimizers

SEP

Search Engine Positioning

SER

Search Engine Ranking

SERP

Search Engine Results Page

SLA

Service Level Agreement

SM

Social Media

SME

Small/Medium Enterprise. (a.k.a. Small and Medium Sized Businesses)

SMM

Social Media Marketing

SMO

Social Media Optimisation

SMP

Social Media Platform

SMS

Short Message Service

SMTP

Simple Mail Transfer Protocol

SNS

Social Networking Service

SOV

Share of Voice

SOW

Statement of Work

SQL

Structured Query Language (IT)/Sales Qualified Lead (Sales & Marketing)

SRM

Search Reputation Management

SSL

Secure Sockets Layer

SSP

Supply-Side Platform

SWOT

Strengths, Weaknesses, Opportunities, Threats

T

TF

Trust Flow

TLA

Text Link Ads

TLD

Top Level Domain

TLP

Top Level Page

TLS

Transport Layer Security

TL;DR

Too Long Didn’t Read

TOFU

Top of the Funnel

TOS

Terms of Service

U

UCD

User-centric Design

UI

User Interface

UGC

User-generated Content

URI

Uniform Resource Identifier

URL

Uniform Resource Locator

USP

Unique selling proposition

UTM

Urchin Tracking Module (Google Analytics)

UV

Unique Visitor

UX

User Experience

V

VA

Virtual Assistant

VIPS

Visual-block Page Segmentation

VM

Viral Marketing

VOD

Video on Demand

VP

Video Promotions/Vice President (HR)

W

WOMM

Word of Mouth Marketing

WP

WordPress

WP-CLI

WordPress Command Line Interface

WPML

Web Page Markup Language (computing)/WordPress Multilingual (Plugin)

WYSIWYG

What You See Is What You Get

WWW

World Wide Web

X

XHTML

Extensible HyperText Markup Language

XML

Extensible Markup Language

Y

YOY

Year on Year

YT

YouTube

YTD

Year to Date

Z

ZMOT

Zero Moment of Truth

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