Last updated on February 7th, 2017 at 01:34 pm
Why Affiliate Marketing?
Hey, if you are going to start working online and earn huge money then you’ll probably need to go with affiliate marketing. You can find so many people earning handsome income from affiliate marketing, especially from Amazon affiliate program. Some of them have monthly revenue more than $1000, or even few have reached $30K per month. And, definitely it’s not a small thing to achieve by your regular job, is it?
So monetizing your online work by affiliate marketing or other means like Google AdSense or other advertising networks is very important. Some people may feel comfortable with Google AdSense but integrating affiliate marketing in your income source may help you to get rocket boost.
Here, I’m going to explain one of the affiliate programs which I like most and easy to start, even by newbies. It’s not a different than regular affiliate programs. Yah, it’s Amazon Associates, or you can say Amazon affiliate program. Here in this article, I’ll tell you how to build a successful affiliate marketing with Amazon. So be focused and read till the last word.
And, you can go with Amazon.com or other country level affiliate programs by Amazon like Amazon.in or Amazon.co.uk, etc. whichever suitable to you.
Before proceeding further, take a look at Amazon e-commerce business.
Amazon is an e-commerce giant and founded by Jeff Bezos in 1994 in the United States. It is a global leader in e-commerce business and offers online retail, digital product store, computing services, CDN service, consumer electronics and much more.
Look at the Amazon logo, an arrow designed as the smile from A to Z. And, it’s worthy. Amazon sells almost everything from A to Z, and you can buy these products and services easily, and Amazon will deliver them anywhere in the world with a smile to keep the smile on your face. It’s nice, isn’t it? And, this has helped Amazon to grow into such significant global presence. If you don’t know anything about Amazon yet, try to search it on Google.
Now let’s go with the main topic how to start affiliate marketing with Amazon. I’m going to explain it step-by-step, and at the end, you’ll be ready to start with Amazon affiliate program.
What Will You Learn Here?
Selecting Profitable Niche
Selecting Platform For Promotion
Signing Up Affiliate Program
Working On Promotion & Marketing Strategies
Important Points To Remember
Quick Guide For Amazon Affiliate Program (Infographics):
Once, you decided to start affiliate marketing or here with Amazon, the first thing to do is researching the market and customer relationship. I mean,
[clickToTweet tweet=”Don’t sell the products; find the people facing problems and sell them solutions.” quote=”Don’t sell the products; find the people facing problems and sell them solutions.” theme=”style3″]
Study the concept of affiliate marketing thoroughly. Or read this article to the last word.
Selecting The Niche:
If you have planned to go with Amazon’s affiliate network then selecting the niche for your website/blog or other channel is very important. Find the product with maximum benefit. Consider the best selling & popular products because people want to buy those products (Demand Pull). Another thing is to find the product with a lot of reviews. It means the many people have already bought that product and you can easily get them for your affiliate promotion. These two methods will boost your affiliate income tremendously.
Amazon has variable commission according to categories and selling volume by individual choose per month. Find the products with decent commission rates too and try to sell products which have selling-price over at least $100 because more the selling price more will be the commission.
You might have also seen; some niches have commission around 10%. But think twice before selecting that niche whether you would give justice to your choice. Those niches include apparel, shoes, etc. which either not getting sold to an enormous volume or the returns are also high (thus maximum commission). Here, if you sell those products and customers wouldn’t get satisfaction, then you will lose your loyalty & visitors too. So be wise at the first step.
Unlike the niches like camera or laptops offer less commission rate around 4%, but still, it’s profitable. Because selling a laptop with the price tag $500 which will give you $20 per sale worth more than promoting Tea-shirt for $40 and getting $4 on each sale. But you should possess expertise in this field & able to answer your audience if they have any problem. So choosing the niche, you’re passionate is also beneficial. But you must go with it, only when it’s profitable.
The next step about selecting the niche is to find profitable keywords that people are searching Use tools like Google Keyword Planner or SEMRush for this purpose.
The few niches which may profitable are:
Smartphones (Consider competition)
Kitchen Accessories (maximum chances of up selling or cross selling)
Baby Products (People don’t compromise in this niche)
Selecting Platform For Affiliate Promotion:
Congratulations! You have selected a niche for your website/blog. Now, you have to decide which platform you want to choose for affiliate promotion. If you don’t know how then see, you can promote affiliate products or either free or self-hosted websites/blogs, social media, emails, video channels, etc.
If you ask me, then I would suggest going with the self-hosted WordPress blog. Because you can integrate all other platforms with simultaneously like social media or email marketing & same time it gives you total control over your promotions. Make sure you have the video channel on YouTube also. It can help you to get more traffic and hence more conversion.
In blogger, you can easily add widgets or affiliate links for Amazon products. But if you are planning for the long term then you should go with self-hosted WordPress website. It creates kind of authority and looks more professional.
So select self-hosted WordPress website/blog for affiliate promotion.
If you choose self-hosted WordPress for affiliate advertising the next thing to do is developing the website. Initially, you need to buy domain & hosting, but it’ll be beneficial in the long term.
First, purchase a domain & hosting for your website/blog. Use Bluehost/eHost which offers free domain and unlimited storage/bandwidth along with timely customer support.
Go to Bluehost and select hosting plan (shared/VPS/dedicated). At the initial stage, shared hosting is okay. Enter your preferred domain name and select the hosting plan. If you have bought domain separately, then enter that domain name. But both the web hosts provides free domain, so go with that.
Complete payment procedure for your domain & hosting. If you want then only add privacy or backup services but getting SSL would be beneficial.
After completing the payment process, you can log in to your web hosting account. The next step is to install WordPress and Bluehost provides one-click WordPress installation. Install WordPress CMS on your hosting, select username & password, etc. and complete installation.
Yah! You have completed WordPress installation. Now, move over WordPress dashboard and choose the theme and essential plugins. Try to get the premium theme, if you have few extra bucks. It’ll add more features to your website/blog. Customize your website/blog for maximum conversion rate.
Once you decided to promote the particular products to promote and start crafting contents and articles around these products. Take a look at customer reviews for these particular products or better to purchase and use the product personally, which I prefer the most. You can write posts around these products and here are the few examples:
Review of particular product
Comparison of products A & B
Listings of products
Interviews of actual users (Videos are more helpful here)
‘How to use’ tutorials/recipes (for cameras, kitchen accessories, etc.)
These are the few examples, and you can write anything around your niche. But remember that your posts should be engaging & drive the sales. That’s your ultimate goal.
Built a site with a single product niche like only DSLR cameras where you can win more traffic & sales even after 20-25 good quality articles. And, as the product is high price-low volume category, your each sale will reward your more money per sale.
Beautify your contents with relevant, high-quality images. As I said earlier, design is a vital aspect. Ask questions to your customers and keep them reading the entire post. And, finally, give strong motive to buy the product recommended by your with bold & readily available CTA (Call To Action) button. Don’t give a chance to choose the product from A & B at the end. Try to sell the product that you want to sell only.
The last but not the least important thing in this section is that make your content shareable. Use Sumo Me; it’s a great plugin. It will not only help you in sharing but also lead generation which is a most praised method of digital marketing.
Signing Up Amazon Affiliate Program:
Search ‘Amazon affiliate’ in the search bar of your internet browser and press enter. Find Amazon affiliate program and just click on ‘Join Now for Free.’ Add your personal details, website and other details like payment mode, etc. and sign up for Amazon affiliate program. If you are Amazon customer, then it’ll be easy for you.
Now, move on dashboard and search product for your niche. You can find multiple ways for promotions like text, images, banners & widgets, etc. Apart from that Amazon offers Site Stripe which will help to link product pages directly from the Amazon’s website. You can get short links too associated with your affiliate ID. It also has social sharing & earning report view at one-click. This feature of Amazon affiliate program I like the most.
If you are planning to promote the Amazon affiliate products on several different platforms, then you can also add tracking IDs to your affiliate links. According to me, Amazon affiliate program provides tons of feature to its associates.
Now, find products according to your niche and get links to promote as publisher for Amazon affiliate program. Use Amazon affiliate dashboard or site stripe to get quick links. Add these links, banners or widgets to your blog/website for the promotional purpose.
Working On Promotion & Marketing Strategies:
You have done with the half of your job. Now the main course has to start i.e. promotion of the Amazon affiliate products which is the hefty part of your campaign.
Start with social media and try to share your articles on Facebook, Twitter, and other platforms too. Tell your friends to do so and get the audience from the social media.
Simultaneously, try to boost your SEO score to get organic traffic. Apart from that, you can use paid options like Google AdWords or Facebook ads to get more visitors. Use lead generation plugins & email marketing service like AWeber, GetResponse or initially, you can use Mad Mimi as the free option up to 100 contacts. But don’t forget to link these services to the Amazon affiliate verified/authorized platform means your blog/website. Similarly, don’t promote your links through PDF or ebooks directly, link them to the resources pages on your blog.
Invest some time in crafting videos to drive more traffic to your blog posts. Seasonal promotion can also boost your Amazon affiliate income which is made around special occasions like Friendship day, Christmas, Halloween or Valentine day, etc.
Important Points To Remember:
Niche research is critical if you are planning to earn huge money with Amazon affiliate program.
People ask for your opinion then give the real & honest opinion. Don’t lie only for increasing sales. Your comparison & reviews must be unbiased.
Don’t recommend products if you haven’t used them personally. Buying & using products can make you respond the customers queries confidently.
Don’t lose hopes. It’s not a quick rich scheme, so be patient and don’t quite. Improve your promotional strategies.
Ensure that you are flooded with tons of traffic and use every possible way to get the audience and collect leads. Again, try to convert leads into buyers. But same time, don’t use keyword stuffing it’ll harm your SEO.
Promote the products only relevant to your niche otherwise; you may lose a lot which you would not expect or know.
Never use Amazon’s Brand name for your Amazon affiliate campaign. Because they may suspend your account and it has happened to many famous bloggers too.
Try to bring more sell each month. Because more the volume, you’ll get the higher commission rate.
Don’t mention the prices on your blog as they are changing due to the evolution in deals & promotions. It’ll lead to dispute because the customer won’t get the products at a price seen on your website/blog.
And, the last but not the least, ‘Never give up because you are born to win.’
Over To You:
You have read this article, and I hope you have understood how Amazon affiliate program works or what to do & what not to do. I hope you have like this article so please share it.
If you have any query or feedback, let me know via the comment box below.
Start your Amazon affiliate marketing niche blog/website with my recommended tools.
- Domain & Hosting: Bluehost
- Theme: MyThemeShop Ecommerce Premium Theme
- Email service: Mad Mimi (free) or GetResponse
- Plugins: Yoast SEO, Akismet, Jetpack, Sumo Me
Now, it’s your turn.
Get A to Z affiliate marketing ebook by Award-winning affiliate marketer Harsh Agrawal, if you want to learn affiliate marketing in details.