10 Reasons Why You Need Marketing Automation Software

Why You Need Marketing Automation

It’s possible to generate leads and convert them into customers without using marketing automation tools. However, when you think to scale up marketing campaigns, maximizing user engagement, and crossing the break-even point, employing automation tools must be your top priority. Traditional marketing approach may help you run the business smoothly, …

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Marketing Automation, Meet Customer: Driving Engagement on Autopilot

Marketing Automation FB ad

This article was written as part of the SEMrush Big Blogging Contest.  If you are a digital marketer, you’ve probably heard of a term — marketing automation. What does marketing automation mean? I’m sure that most of the people relate this term only to email marketing sequences or automated social …

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Landing Page Optimization: How to Make Your Landing Pages Convert

If you are not getting expected conversions and thinking of landing page optimization, then you’ll find hundreds of articles and books offering the best practices. It’s the most common way amongst the marketers to optimize the landing pages by reading others (best) strategies that claim xxx% uplift in the conversions. …

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15 Low-Cost Marketing Strategies Every Business Should Know

Low-cost marketing techniques including 5Ps

It’s the simplest yet powerful method to promote your products & services using creative ways instead of the expensive one like media advertisements. The low-cost marketing utilizes the power of contents & creative thinking to save the marketing budget. SEO, social media optimization, viral video marketing, email marketing over the …

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What is the Difference Between Inbound and Outbound Marketing?

Difference Between Inbound And Outbound Marketing

As a lead generation executive, your responsibility is to generate high quality and sales-ready leads helping clients to make solid ROI for their marketing campaigns. If you talk to an average marketer about how they generate leads for their business, the most probably the answer would be an outbound marketing. …

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