Landing Page Optimization: How to Make Your Landing Pages Convert

If you are not getting expected conversions and thinking of landing page optimization, then you’ll find hundreds of articles and books offering the best practices. It’s the most common way amongst the marketers to optimize the landing pages by reading others (best) strategies that claim xxx% uplift in the conversions. …

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15 Low-Cost Marketing Strategies Every Business Should Know

Low-cost marketing techniques including 5Ps

It’s the simplest yet powerful method to promote your products & services using creative ways instead of the expensive one like media advertisements. The low-cost marketing utilizes the power of contents & creative thinking to save the marketing budget. SEO, social media optimization, viral video marketing, email marketing over the …

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What is the Difference Between Inbound and Outbound Marketing?

Difference Between Inbound And Outbound Marketing

As a lead generation executive, your responsibility is to generate high quality and sales-ready leads helping clients to make solid ROI for their marketing campaigns. If you talk to an average marketer about how they generate leads for their business, the most probably the answer would be an outbound marketing. …

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What Is Digital Marketing? – An Overview of Digital Marketing

Digital Marketing Overview

If you are using the internet, you might have heard about digital marketing. What is digital marketing? It’s a marketing methodology based on the application of digital media. By using the online marketing strategies like Search Engines, Social Media, Emails, Contents and the integrated use of all of them, the …

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