First of all, congratulations that you have decided to start a career in Digital Marketing field. You might have come up with many niche ideas before landing here. I know you are still struggling with how to find a profitable niche to make money online but ending with no strong decision.
Am I right?
Probably, the answer would be yes.
By the way, what does the niche mean in blogging or e-commerce? In short, the niche means the topic of your blog or a core subject. It may be a broad topic like blogging and tourism, etc. or narrow one like Books from APJ Abdul Kalam, etc. Selecting anything from a tiny particle to universal secrets as a niche of your blog is possible.
I think writing blog is not a job; it’s fun and something that you feel or observe. Still, continuing with the topic you have chosen is quite challenging, and most of the people simply give up after some days or choose another topic for their blog. Though moving to another topic makes sense if you are not satisfied with your performance, but ask one question to yourself, why you had picked that niche when you started blogging.
Randomly moving on different niche without any reason is simply waste of time and harm you in the long term. You can’t build authority in that particular field just by flipping over various topics without giving value to your work.
Suppose, you write about smartphone cases and next month you stop working on that niche to start a new blog on music.
Will it make sense?
Unless you are the web developer working on various projects, picking a random niche and expecting a huge revenue is not the right approach. As I said earlier, you may either lose authority or audience looking for a particular topic or keyword.
There are a lot of example on the web who have continued with their niche and earning huge income from their blog. Digital Inspiration, Shout Me Loud, Your Story, Tech PP, etc. are a few examples of blogs who stuck to their niche and getting excellent returns for the efforts that they had put. It has not happened overnight; these people pour their all & soul for their work. And, that’s the reason behind their success.
Now, we will analyze why they got success and what mistake I made while selecting a niche for my blog. Honestly, this mistake could give me a failure, but I have survived that is not possible in every case.
So let’s start.
Analysis of Successful Blogs
You might have noticed that every successful blogger has followed their passion, at least 99.99%. Am I right?
Am I right?
All people have nourished their blogs from a long time to get this position either it’s in search engine ranking or financial state. It took them more than 5-6 years, and still, they are working.
Now, look at my mistake that I made while choosing the niche for my blog. I have selected the website tips as my blog niche because I didn’t know the competition at that time and after looking huge profit, I decided to pick that. I spend days and months to reach this stable position & still I’m struggling to get organic traffic.
Not to exaggerate but only for your kind information, it took me 16 hours per day for at least half of year which is definitely not a short span to give up for anyone. After looking towards my own mistake, I decided to help you in picking a profitable niche. It’s not an ultimate guide but an article after my deep study. I hope you’ll like it.
You may notice that on this blog I write about blogging, copywriting, website tips, affiliate marketing, online money, etc. but these all come under the blogging. WebsiteTipsTricks is a blog for rookie webmasters where any newbie can learn blogging in a very simple way. There are many authority blogs, but when it comes digesting their techniques, you’ll realize that it’s not an easy task. And, my motive is to make the all blogging related tips & tricks available at a single place and absolutely in the easier way than it has already presented.
In this article, I’ll tell you how to pick a profitable niche for your next blog. It may be possible that you want to pick the entirely new topic or move on another one for any reason. So stay tuned here.
Why Profitable Niche
You might already know the answer, but still, I tell you why to choose a profitable niche.
There are a lot of niches where you can create a blog easily and get a huge sum of traffic within a very short time. Many people will visit your blog even from the search bar of Google, but is it make sense if you are not getting any benefit from your work?
The answer is yes, and partially no. It’s because when you choose a random niche like free images, free Blogger templates, Facebook tips or WhatsApp hacks it doesn’t make any financial benefit until you use ads on your blog and too many ads spoil the user experience, at least I think so. The income generated from these niches is very less compared to other niches for the same traffic, then why to pick these niches?
On another hand, you have many expenses related to the domain, hosting, design and other stuff. If you are using all free and just for fun or passion, then it is fine. You will get success in your job, but in case you are taking blogging or any e-commerce business seriously, then you should pick a profitable niche which will give a huge ROI on the monetization front. Being a professional, you should consider this point as very critical part of your online career. Don’t you think so?
After researching in-depth, I have found few factors that influence your success in niche blogging so read the whole article carefully to find the best niche for your next blog/website.
It Must Be Your Passion Or Interest
It’s a crucial part of your success as a blogger because if you don’t have passion or interest in the topic you have chosen for your blog, you may face a massive failure. It’s not that common you might think. Your passion may be drugs, alcohol or such bullshit niche (sorry for the language) but choosing these niches for your blog can backfire, and you are wise to know what will happen.
I explained it because it’s also similarly important otherwise it may hinder your progress in the future. Leave that because you’re not going to pick these niches for your blog.
Apart from that, you can choose any subject as your blog niche about which you are passionate. Your interest may not be from childhood, but even you have developed it in last few months, then also it’s fine. You will not win here unless you lose interest or give up easily.
Online jobs may not generate revenue for one month or a couple of months or even a year; it doesn’t mean you are not getting success. If you learn anything new within this period and make a few dollars, then also it’s a big thing for your success.
I’m saying this because I have experienced this situation and I can say it’s a learning phase after which you can get the hefty sum in your bank account. So that give sufficient time and keep your interest alive.
If you are interested in a couple of topics or even in 10-12, don’t worry! Make a list of these topics with priority sequence and pick one of the best among them that best suited for you and you think profitable.
Expertise Matters A Lot
You heard right because when it comes to picking a niche, especially for blogging your expertise or prior experience & knowledge matter a lot.
If you don’t know about the topic you are going to write or present, then why people will come to your blog or trust you.
Let’s take an example,
Does a person have matriculation passed giving advice about Radiology make sense? Absolutely not. You must possess the knowledge of that particular subject or at least researched in-depth.
It doesn’t mean only knowledge and experience make a difference. Many people who don’t have these things or educational qualification can surprisingly earn money by doing something different or unique, but it happens merely.
To establish an authority and trust among the people, it’s necessary that you have a strong influence on that particular subject.
If you don’t have, then also you can learn & keep learning continuously. No one becomes the expert in one day. It takes time, so don’t worry.
Value of Your Niche
When you open the web browser and search for the niche you have selected, you should get the decent value to it. It depends on different factors:
- Supply and demand
- Quality of products and services
- Market trends
- Monthly search volume
- Advertising value (Mostly CPC)
By doing a small research, you can predict what to choose as your blogging niche. Find the keywords people are searching. It’s possible that someone is already there ranking in search engine and has zero competition for a particular keyword. Find out such long tail keywords which are less competitive, and craft something unique and better than existing contents. You can study the related keywords to get targeted audience and thus customers. Combining and interpreting the results you can segment your audience to craft unique message according to that and grab more attention of customers. It’ll require some efforts, but I have mentioned a few tools to make it easier.
- Google Trends and Auto-suggest
- E-commerce website bestseller products & services (like Amazon bestsellers)
- Google Keyword Planner
By using the tools mentioned here, you can easily get to know which is a hot topic. You can use the first five tools for free, or, use the other keyword research tools to get more comprehensive results. I also have listed a couple of them, SEMRush & BuzzSumo, here in this article.
Look For The Problems In Society
It’s going to make you more profit than any other tips. The people have many problems, and nowadays, they find the solutions online. Why don’t you consider helping them? Their questions may be too silly or something difficult that needs the finest analysis of the problem and a full-proof solution.
Searching for these issues and providing help for those needy people will help to build a relationship and trust with the audience. So try to find the problems the people have and offer a comprehensive solution for their problem.
There are many forums, Q&A sites or the tools I have mentioned earlier to make your task simple. One thing to remember, don’t just boast that you are very talented and know everything. Make them feel that you are genuine who wants to help them. In the long term, it’s important and doesn’t matter what niche you have selected.
To find the problems spend a whole day with a pen & paper or your smartphone. Observe where people have stuck, and find the solutions later on to fix your niche.
Make conversation with new people or even with your friends and family to know their problem. Watch TV, read the newspaper, surf web, roam around your city, travel through public transport, eat street food, and when you come back at night, you will have a list that you can use to pick a niche for your blog.
Actually, I have given you a bunch of ideas here.
Here, you have done with half of your work.
Now, find what problems you noticed in your entire days, what are the expected solutions that you think, what makes people happy and the most important where people spend their money.
Find The Resources For Your Blog
It’s the condition where you will fail if you have not looked yet. Whenever you pick anything as a niche of your blog, find what resources you currently have, will need in the future, or you can get easily.
Suppose, you have decided to review the mobiles, then think about what are chances that you can get mobile to review, what do you know about mobiles and their functionalities, software, hardware, etc.
Are you going to buy the devices or anyone is interested in sponsoring you at beginning stage? You have to find the answers to such questions that you don’t get easily.
Apart from it, which platform you want to choose for content promotion, your backend process and total expenses in terms of time & money both are very important.
In case you stick to any situation or writing a post having the source of information can add an advantage to your blog success. So keep it in mind while selecting a niche for your blog.
Brainstorm, Brainstorm, And Brainstorm!
Now, you have all you need to pick a profitable niche. First of all, overlook your list you have made and remove the niches you are not interested. After that, remove the topics you don’t have an expertise, you think not providing value to both people or you. Once screening has completed, you should have maximum five niches on your list.
Yeah, you have completed the 90% of your job, and now, the final step has to complete. Recall your day from morning to night and pick the subject that will make a profit for you (don’t forget competition) and closer to your interest, that’s where you have started.
Congratulations! You have picked a solid rock niche for your blog/website. Now, it’s time to create a blog.
See, how to create a responsive website/blog in just 30 minutes.
Last Few Words
Picking a profitable niche is a crucial part of any blog or online business, but if you don’t put efforts to flourish it, you will not achieve that you expect.
Remember, blogging is not a quick rich scheme where you get success or tons of money overnight. It’s a journey which takes significant time to reach the destination so keep learning and stay tuned.
I think it’s a simple guide for how to find a profitable niche. You can say it’s another common post that the internet has in its database, but if you feel it’s worth of share don’t forget to do that.